Event management refers to the application of event management to the development and management of large and/or small-scale private or corporate events including weddings, festivals, conferences, meetings, and concerts. The term event management can also be used in conjunction with marketing and sales, catering, and event planning. Event managers are professional organizers who supervise and plan events for individuals or businesses and serve as representatives of the company at these events.
There are many subtopics within the field of event management. Within this broad category of professional responsibilities, some of the most important subtopics include program management, guest relations, entertainment, guest interaction, media relations, special events, technical assistance, and wedding and reception preparation and management. Many companies hire event planners and event management firms to handle their public relations and special events because these experts help the companies to promote and publicize their products and services. These professionals also ensure that the event is safe, attracts visitors, promotes business, and produces financial results. Event planning and management professionals also guide companies through the use of entertainment and technical assistants to make sure that the entire operation runs smoothly.
Event planning and management planning is a critical task that requires comprehensive planning, execution, monitoring, and control. It is also very demanding physically and mentally. A successful event planning and management planning process consist of a series of tasks, which need to be accomplished in an organized, meticulous, and timely manner. The planning process begins with a detailed budget and marketing plan; continues during the planning phase with scheduling, price, and venue selection; and includes the commissioning of the staff and suppliers, public relations and promotions, creating and maintaining a consistent corporate image, and ensuring compliance with all local and federal regulations. The planning phase also includes the development of a list of top priority guests, providing them with specific instructions regarding how they will be catered, the duration of the event, and what they should wear.
The design phase involves creating the event concept, booking or contacting a designer, and researching and reviewing equipment, supplies, and special considerations that must be addressed for the particular event. Depending on the audience and guests, there may be additional research and focus on food, photography, and other types of entertainment. Finally, once the event concept is complete, it is time to submit the complete list of everything to the various vendors. This includes invitations, decorations, refreshments, music, and more.
The coordinating phase includes communicating with vendors and coordinating specific details with each one. Some event managers have the responsibility of managing the entire event, while others are only responsible for the design, technology, and hiring of staff. Either way, the coordinating phase is where you communicate with staff, coordinate with vendors, select a venue, manage billing and payment, and upload pictures and videos. While this may seem overwhelming, if each step is done correctly, it can be one of the most rewarding aspects of being an event manager. If all goes smoothly, you can help to promote an organization or individual and even win some money as a result. It takes a lot of hard work and creativity in order to create a successful and profitable event.
The management stage involves hiring people to help plan the event, manage staffing, and ensure that everything is ready to go when it arrives. While you will still hand over the reigns to your staff, they will be much more effective if you let them know exactly what you want done and when. You may also choose to hire event planners who will assist in managing the logistics of the event. These planners are responsible for creating a checklist of everything that goes into the event from start to finish. They also take care of bookings, hiring entertainment and vendors, researching venues, and scheduling meals, drinks, and activities. Many planners are freelancers or part-time employees, while others are self-employed.
Event planning and management involve all aspects of the event from beginning to end, including but not limited to programming, decorating, entertainment, and catering. A successful event planner will have developed a unique style that appeals to both the guests and the organizers themselves. It involves many delicate balances including creative license, practicality, and profitability. Some of the things involved include setting high standards for food and service, ensuring that no single element takes precedence over the others, and creating a balance between relaxation and action. All of these things are done before the event begins and monitored through various means throughout the evening and early morning.
If you are interested in the art of event planning and management, there are several schools that offer certificate programs as well as degrees in this exciting field. The skills learned in these programs are applicable in a wide variety of settings including corporate events, private parties, and social gatherings of all types. Although it requires a lot of hard work, the rewards are that you can exert a great deal of control over how your event is advertised, planned, catered, managed, and promoted. An event planner must be organized, skillful, creative, and knowledgeable in all facets of the event business, and possess a strong sense of vision as well as organizational skills.